Xiao, Ping (Date of defense: 2014-07-08)
Behind every good advertisement there is a creative concept, a Big Idea. In contrast to the countless number of ads, a small number of patterns of effective communication (idea templates) have been ...
Rosales, Andrea (Date of defense: 2014-09-03)
De acuerdo a los estudios sociales, la vida cotidiana ha reducido las oportunidades de que los niños puedan disfrutar del juego libre, lo cual a largo plazo, puede perjudicar su desarrollo social y ...
Melero Gallardo, Javier (Date of defense: 2014-04-10)
Over the past few years the use of computer-supported games for learning purposes has reported many educational benefits in terms of students’ motivation and engagement towards learning. However, the ...