Alberola Amores, Leonor (Date of defense: 2021-02-22)
Globally, luxury cosmetic brands employ celebrity endorsement as a tool for building credibility with existing and potential end users. There is certainly a significant body of knowledge on celebrity ...
Arda, Zeynep (Date of defense: 2011-11-28)
Durante la última década, el dominio digital se convirtió en una parte integral de nuestra vida cotidiana. Hoy en día, la transición que experimentábamos anteriormente mudando de los espacios actuales ...
Tirado García, Alejandra (Date of defense: 2023-11-07)
Mobile instant messaging services have become a new channel for the communication of political parties. Their privacy makes them an interesting space to report in a more direct way, thus avoiding ...
Omar, Reham Gamal Ahmed Salem (Date of defense: 2022-12-15)
We explore the news consumption on influencers' Facebook pages and the impact of such exposure on shaping threat perception. Also, the correlation between the cultivated threat perception and political ...