Universitat Politècnica de Catalunya
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This thesis presents a novel and complete fuzzy multi-criteria decision making (MCDM) methodology. This methodology is specifically designed for selecting classifications in the framework of unsupervised learning systems. ...
The purpose of this thesis is to investigate the relationship that product fit and brand fit have with consumer preference in co-branding. Product combinations were determined by whether they fit or not using the input ...
This research aims to contribute to the integral management of Global Issues. Topics whose complexity and magnitude is so high that affect all humanity, they are long-term issues and cannot be solved by one sole nation. ...
In this research, an overnight parcel logistics company's (hereby referred to as OPLC) capillary distribution network will be modelled by stochastic techniques. Specifically, the capillary distribution networks this parcel ...
The confluence of digital technology and connectivity has led, in several sectors, to the rise of application-based shared economy activities. In particular, in the mobility sector, there has been an increase in on-demand ...
The main topic of the thesis is the search and obtention of certain tools and criteria which allow us to propose an analytical methodology in order to understand and demonstrate the reasons why Spain has been importing ...
The thesis states that, as economies become more internationalized and as monetary and physical transnational flows increase, the negative externalities associated with these flows also rise. Externalities are distributed ...
Decline of resources, increasing expectation of stakeholders and radical transparency imposed by new technologies urges multinational enterprises to define sustainability as an important driver, which affects Strategic and ...
Context: Over the last decades, the interest in personalization and, namely, web personalization has grown exponentially, both in industry and in academia. But still, while web personalization is already a standard ...
Context. The current industrial and corporate ecosystem is heavily conditioned both by the technological advances and by the existence of globalized and interconnected markets. Consequently, this makes it highly dynamic ...
The present dissertation aim a contributing to both agricultural economics and marketing literature by addressing specific issues related to discrete choice models and choice experiments. More precisely, this thesis focuses ...
The aim of this thesis is to investigate Spanish consumers purchase motivations and behavior towards organic food by means of determining the key factors that take part on building their behavior. An important contribution ...
Loyalty has been a topic deeply studied by marketing literature. Generally speaking, companies have understood the importance of the customer loyalty, and the benefits derived. This is especially important for financial ...
rmation, and the adoption of certain business models in the context of the maritime trade supply chain industry. Most specifically, it enquires the impact that the former might have on the latter. The question’s relevance ...
L’objectiu de la tesi doctoral és el de desenvolupar un model que permeti valorar de forma objectiva les actuacions en matèria de màrqueting portades a terme per una organització. Aquest model està constituït per un conjunt ...
Science and Technology Parks (STPs) facilitate the flow of knowledge and technology among universities; R&D institutions; companies and markets, and foster the creation and growth of innovation-based companies. Among the ...
La consolidación del fenómeno Internet ha supuesto la creación de mercados virtuales que compiten con los mercados tradicionales. Según la teoría económica clásica, los mercados minorista en Internet deberían presentar ...
The proposed thesis forms part of the Barcelona model critical analysis frorn a perspective that considers its theoretical formulation and interprets its diffusion, and the role that architecture and tourism play in ...
This research aims to study the trade architectural support to finally get to generate proposals directly on architectural support. There has been an architectural walking tour to introduce the issue of the study. The ...
La globalización se ha sostenido por las mejoras en la tecnología del transporte y las inversiones masivas en infraestructuras (Corbett & Winebrake, 2008), factores que han tenido repercusión en los puertos, ya que éstos ...
