Browsing Universitat Pompeu Fabra by authors/directors "Palacios Fenech, Javier"

Browsing Universitat Pompeu Fabra by authors/directors "Palacios Fenech, Javier"

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  • Palacios Fenech, Javier (Date of defense: 07-10-2011)
    Diffusion of 31 durable goods in 70 countries over a period of 32 years is analyzed using principal component analysis biplots. While marketers have focused on adoption of innovations, studying discontinuance provides an ...