• Qualitative analysis: viewing, consumption and usability of SVO 

  Glass, James (Date of defense: 24-01-2020)

  This research examines Subscription Video On-Demand (SVOD) using Netflix as one of the main examples that has seen a dramatic increase in usage in recent years compared to the traditional way of viewing content through ...
• La Felicidad como problema y solución políticos: análisis sobre lo socialmente deseable a través de las medidas de bienestar de gobiernos e instituciones internacionales y de los spots electorales españoles de antes y de después de la crisis económica de 2008 

  Sánchez Sánchez, Cristina, 1992- (Date of defense: 21-01-2020)

  A escala internacional, la felicidad como objetivo político ha adquirido relevancia durante las últimas décadas, especialmente tras la crisis económica de 2008. Este asunto suele ir acompañado de críticas al capitalismo y ...
• "I love my body!" : the representations of body image in television advertising and the child audience 

  Sánchez Reina, Jesús Roberto (Date of defense: 16-01-2020)

  This dissertation analyzes the representation of body image in television advertising and its mediating role in children’s body imaginaries. Based on a theoretical framework supported on the social theories of the body and ...
• Big data, poder y libertad. Sobre el impacto social y político de la vigilancia masiva 

  Suárez Gonzalo, Sara (Date of defense: 16-12-2019)

  Esta tesis doctoral reflexiona sobre el impacto social y político de la explotación de datos masivos a nivel europeo. Cumple dos objetivos principales. En primer lugar, define el contexto general en el que se produce esta ...
• Visual identity of urban international destinations: typological analysis of the city logo and study of its value for city branding 

  De Ferrari, Lorena (Date of defense: 09-12-2019)

  Several cities are not using the logo as an instrument for enhancing the city brand. They made a logo without working on their city brand; therefore, these cities do not have a positioning strategy. Conversely, some cities ...

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