Browsing Doctorat de Societat de la informació i el coneixement by Author "Carbonell Dolz, Oscar"

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The role of brand experience on customer experience: An analysis of business success in the mobile gaming industry. A study of the relevance of brand experience in the customer experience for the business success of a product/service in the mobile gaming industry

Carbonell Dolz, Oscar (Date of defense: 2022-04-27)

The aim of this thesis is to explore, through seven hypotheses, how companies, thanks to the correct management of brand-related stimuli through brand experience, can align with or improve customer experience to boost their ...

The role of brand experience on customer experience: An analysis of business success in the mobile gaming industry. A study of the relevance of brand experience in the customer experience for the business success of a product/service in the mobile gaming industry

Carbonell Dolz, Oscar (Date of defense: 2022-04-27)

The aim of this thesis is to explore, through seven hypotheses, how companies, thanks to the correct management of brand-related stimuli through brand experience, can align with or improve customer experience to boost their ...