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Showing 1 out of a total of 1 results for community: Universitat Internacional de Catalunya. (0.007 seconds)

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Empirical Analysis of the European Football Industry: The Role of Sports Performance, Media Visibility, and Brand Value in Revenue Generation and Talent Compensation.

Aguiar Noury, Alice (Date of defense: 08-10-2020)
This doctoral thesis examines empirically the sport industry as part of the entertainment sector, focusing on European football, whose business competes with other leisure and sports activities in a global context. The ...

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Director
- García del Barrio, Pedro (1)
- Mora Corral, Toni (1)
Defense date
- 2020 (1)
Language
- English (1)
Keywords
- Annual revenues (1)
- Brand management (1)
- Brand value (1)
- Hierarchy of sport leagues (1)
- Internationalisation of European football (1)
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Subjects
- 33 (1)

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