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Browsing Departament d'Economia i Organització d'Empreses by Author "Shabani, Maryam"

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    A Model of Crucial Factors Influencing on the Innovation Resistance for Purchasing Innovative Passenger Vehicles in Automotive Industry of Iran 

    Shabani, Maryam (Date of defense: 2020-11-18)

    Purpose: The goal of this thesis is to render a model of influencing factors on Innovation resistance for purchasing innovative passenger vehicles in Auto industry of Iran. Design/Methodology/Approach: The innovative ...