Contribución de la inteligencia competitiva en el proceso de I+D+i del sector farmacéutico : el caso de España 

Salazar García, Aída (Date of defense: 2015-09-10)

This research focuses on the use and practice of Competitive Intelligence within the Spanich pharmaceutical sector, as a tool to be used in decision making. For that purpose, it is necessary to perform each step of the IC ...