Universitat de Barcelona
Now showing items 1-18 of 18
With the creation and worldwide diffusion of the Internet since the end of the last century, social and economic relations have seen a strong tendency to move from analog to digital, generating new ways of performing ...
[eng] The present thesis chapter presents the study of Millennials´ attitudinal and emotional effects on the perceptions towards advertising in social media and the consequent impact on the effectiveness of the message in ...
En este estudio se propone analizar los precios relativos internacionales separando la tendencia general que afecta a toda relación de precios de la evolución especifica del precio relativo de determinado bien o servicio. ...
[eng] The use of new technologies, especially social media, has played a vital role in government efforts to coordinate responses to extraordinary events such as the pandemic and ensure public collaboration during this ...
El presente trabajo se estructura en dos bloques claramente diferenciados: el primero presenta un panorama teórico de la situación actual de la disciplina de Marketing, especialmente centrado en la imagen de Marca. El ...
[eng] International trade experienced an unprecedented growth and the world economy has been more integrated than ever before in the last decades. During this period, access to international trade helped firms to produce ...
The purpose of the thesis is to investigate the impact of patterns of trade on the structural composition of an economy. We show that trade affects an economy’s productivity by shifting labor across broad sectors and ...
¿Qué estrategias de sostenibilidad en marketing están llevando a cabo los fabricantes de gran consumo en España y por qué lo hacen? Esta es la pregunta que trata de contestar este trabajo de investigación. Para ello, en ...
En un mundo desarrollado en plena crisis (Europa y USA) donde los consumidores ya no tienen el mismo poder adquisitivo las grandes corporaciones buscan donde pueden encontrar nuevos consumidores, lugares donde puedan ...
La industria deportiva es hoy en día un sector con una importante influencia económica. Dimitrov et al. (2006), citado en el Libro Blanco sobre el Deporte de la Comisión Europea, estimó el tamaño de la industria deportiva ...
Store flyers have an extraordinary importance to marketing management and contribute to a retailer's performance (Ziliani and Ieva, 2015). They influence the intentions to visit a store, affect the purchase of advertised ...
[eng] In response to the growing global trade in counterfeit goods, researchers and industry professionals in the luxury brand sector are working to combat these practices, safeguard international trade, and support ...
For centuries, halal is a spiritual concept that Muslims continue to follow in their daily lives, specifically when purchasing and consuming products. The Muslim community takes up a big part of the world population. The ...
The aim of the thesis is to contribute to a better understanding of the strategic and dynamic interactions in some marketing problems by using a differential game approach. Specifically, in the first study, we analyze a ...
[spa] Las redes sociales se han convertido en una herramienta poderosa para crear y compartir contenido generado por usuarios en todo internet. El amplio uso de las redes sociales ha llevado a generar una enorme cantidad ...
The thesis is a combination of three independent papers that discuss various challenges posed on developing countries of Asia and provide suggestions as to how comparative advantage and labor productivity growth is relevant ...
In the first part of our thesis, we present an analysis of a group of small commodity exporting countries' price differentials relative to the US dollar. Using unrestricted self exciting threshold autoregressive models ...
[eng] The global growth of the quick-service restaurant (QSR) sector over the past few decades has led it to its emergence as a prominent sector within the restaurant industry and the broader service industry. The expansion ...
