“University, Sustainability, and Reputation: Sustainability as a Strategic and Reputational Pillar in the Fifth Generation of Universities - Case Studies of the University of Manchester (United Kingdom) and the HSE University (Russia)”

Abstract

This thesis aims to investigate the influence of sustainability on the reputation of universities, employing a comparative case study approach that centers on two renowned institutions recognized for their commitment to social responsibility: the University of Manchester in the UK and HSE University in Russia. The research methodology involves the utilization of qualitative data, gathered through semi-structured in-depth interviews conducted with experts and relevant stakeholders from both universities. In addition, web scanning, analysis of annual reports, and examination of non-financial sustainability reports are employed as data collection techniques.