Definition and analysis of strategic predictive indicators for social networks

Autor/a

Lanza Cruz, Indira Lázara ORCID

Director/a

Berlanga Llavori, Rafael ORCID

Tutor/a

Berlanga Llavori, Rafael ORCID

Fecha de defensa

2024-01-19

Páginas

151 p.



Departamento/Instituto

Universitat Jaume I. Escola de Doctorat

Programa de doctorado

Programa de Doctorat en Informàtica

Resumen

This thesis delves into a novel research area in Social Business Intelligence (SBI) focusing on social indicators. It proposes advanced methodologies for discovering and describing social indicators, using social network metrics and dynamic contexts. The main contribution is the proposal of a comprehensive methodological framework for the development of SBI projects, addressing the necessity for a semantic infrastructure. The framework abstracts various methodological processes that can be adapted and extended to suit diverse analysis tasks. The implementation of an author profiling method based on multidimensional business perspectives allows the identification of business roles within user profiles on social media. This finding introduces a novel quality indicator for assessing content reliability. Finally, the feasibility of developing quality indicators semi-automatically to identify relevant content is demonstrated. In summary, the proposed infrastructure enables the extraction of valuable insights for organizations seeking to measure the impact of their actions in social media.

Palabras clave

Social indicators; Social Business Intelligence; Author profiling; Quality indicators; Social media; Analytical streams

Materias

004 - Informática

Área de conocimiento

Ciències

Nota

Compendi d'articles

Documentos

2024_Tesis_ Lanza Cruz_Indira Lázara .pdf

10.42Mb

 

Derechos

L'accés als continguts d'aquesta tesi queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-sa/4.0/
L'accés als continguts d'aquesta tesi queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-sa/4.0/

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