Discovering the tourism rainbow: an integrated approach to LGBTIQ+ tourism

Abstract

This thesis examines the interplay between identity, inclusion, and memorable experiences as core dimensions of LGBTIQ+ tourism. Framed within an intersectional perspective, it positions identity as a central axis for understanding the motivations, perceptions, and experiences of LGBTIQ+ tourists. Through a compendium of three articles, the study delves into the influence of motivations on the creation of meaningful travel experiences, while highlighting the moderating role of gender identity and sexual orientation. The research further explores perceptions of queer-friendly destinations, revealing that authentic inclusivity in marketing and destination management not only fosters trust but also strengthens loyalty among LGBTIQ+ travelers. Additionally, it underscores the internal heterogeneity of the LGBTIQ+ community, demonstrating how socio-demographic factors shape travel preferences. The findings contribute to the academic discourse on tourism and gender studies, offering insights for fostering more inclusive, equitable, and identity-affirming tourism practices.