Ajour El Zein, Samer (Date of defense: 2020-09-19)
Context: Intangible assets have recently come under the spotlight because of their growing importance within the business world. Thus, Brand Equity, considered a strategic asset, makes up a substantial ...
Ramos Topham, Manuel Adolfo (Date of defense: 2015-06-15)
The purpose of this thesis is to investigate the relationship that product fit and brand fit have with consumer preference in co-branding. Product combinations were determined by whether they fit or not ...
Alvarado de Marsano, Liliana Sara (Date of defense: 2010-10-18)
El objetivo de la presente disertación es describir la actitud hacia la publicidad televisiva por parte de niños limeños y la influencia de éstos sobre la decisión de compra de las madres dentro de ...
Cuatrecasas Castellsagués, Oriol (Date of defense: 2017-01-26)
Production systems based on lean philosophy have been gaining importance as a frequent and successful path to business improvement. Adopting a lean production system in the most appropriate way is a key ...