Zhang, Yi (Date of defense: 2019-01-25)
Context: Probabilistic selling is the strategy that the seller creates an additional probabilistic product using existing products. The exact information is unknown to customers until they receive the ...
Mármol Pérez, María J. (Date of defense: 2019-07-17)
Retail is changing as technology is growing. The traditional way of shopping has evolved thanks to mobile devices, and retailers are struggling to avoid customers’ attrition. Customers are immersed in ...