Sansó Mata, Marc (Date of defense: 2013-07-17)
L’objectiu de la tesi doctoral és el de desenvolupar un model que permeti valorar de forma objectiva les actuacions en matèria de màrqueting portades a terme per una organització. Aquest model està ...
Olivella Cruset, Joan (Date of defense: 2016-01-29)
The purpose ot this thesis is to show the importance ot ports tor Catalonia's development. Barcelona and Tarragona ports were selected far exam ination. The study's point of departure was that ports ...
Carrillo Pujol, Jordi (Date of defense: 2016-01-28)
Loyalty has been a topic deeply studied by marketing literature. Generally speaking, companies have understood the importance of the customer loyalty, and the benefits derived. This is especially important ...
Trullàs Casasayas, Irene (Date of defense: 2016-02-03)
This thesis based on classical models of student satisfaction and their antecedents in the field of higher education aims to deepen and develop a new marketing model for higher education. The antecedents ...