Mostrando ítems 1-2 de 2
Gutiérrez Olesti, Jacinta (Fecha de defensa: 2019-07-22)
There is no doubt that we live in a world of brands. Graphic images, logos and slogans have significant impacts on our daily lives. The brand portfolios of tourist destinations have been growing in the ...
Fernández Aldecua, María José (Fecha de defensa: 2019-02-15)
This doctoral thesis aims to contribute to the development of an emerging theory of community-based tourism (CBT), defining it as community-driven governance (CDG) and as social entrepreneurship, both ...