La Estética gráfica como estrategia de comunicación: el caso del libro impreso de ficción narrativa en el sector editorial español desde 2010 

Pozo Puértolas, Rafael (Date of defense: 2015-09-18)

This thesis focuses on the study of 'graphic aesthetic' of the printed book and its use as a communication strategy in the marketing process and in the receiving of the printed work. The study focuses on the product of the ...