Universitat Politècnica de Catalunya
Now showing items 1-19 of 19
The purpose of this thesis is to investigate the relationship that product fit and brand fit have with consumer preference in co-branding. Product combinations were determined by whether they fit or not using the input ...
The confluence of digital technology and connectivity has led, in several sectors, to the rise of application-based shared economy activities. In particular, in the mobility sector, there has been an increase in on-demand ...
Context: Over the last decades, the interest in personalization and, namely, web personalization has grown exponentially, both in industry and in academia. But still, while web personalization is already a standard ...
Context. The current industrial and corporate ecosystem is heavily conditioned both by the technological advances and by the existence of globalized and interconnected markets. Consequently, this makes it highly dynamic ...
Loyalty has been a topic deeply studied by marketing literature. Generally speaking, companies have understood the importance of the customer loyalty, and the benefits derived. This is especially important for financial ...
L’objectiu de la tesi doctoral és el de desenvolupar un model que permeti valorar de forma objectiva les actuacions en matèria de màrqueting portades a terme per una organització. Aquest model està constituït per un conjunt ...
Science and Technology Parks (STPs) facilitate the flow of knowledge and technology among universities; R&D institutions; companies and markets, and foster the creation and growth of innovation-based companies. Among the ...
La consolidación del fenómeno Internet ha supuesto la creación de mercados virtuales que compiten con los mercados tradicionales. Según la teoría económica clásica, los mercados minorista en Internet deberían presentar ...
Ésta investigación tuvo como campo de estudio 60 medianas empresas tabasqueñas incorporadas al Sistema de Información Empresarial Mexicano, con la finalidad de conocer si éstas realizan acciones que les permitan generar ...
El Outsourcing de Tecnologías de la Información (TI) ha experimentado un gran crecimiento en los últimos años pero son pocas las investigaciones sobre este tema en España. Esta tesis tiene como objetivo analizar los proyectos ...
Context: Probabilistic selling is the strategy that the seller creates an additional probabilistic product using existing products. The exact information is unknown to customers until they receive the probabilistic products. ...
The purpose ot this thesis is to show the importance ot ports tor Catalonia's development. Barcelona and Tarragona ports were selected far exam ination. The study's point of departure was that ports define strategic plans ...
Long Term Capacity Planning (LTCP) consists of deciding the type and amount of capacity of production systems for multiple periods in a long term planning horizon. It involves decisions related to strategic planning, such ...
En 2007 comenzó la crisis económica y financiera de mayor complejidad e impacto desde la Gran Depresión (FMI, 2012). Las crisis económicas y financieras pueden afectar seriamente el desempeño de la empresa e incluso su ...
The thesis includes an overview of the e'.Ciution and current context for two international socioeconomic phenomena: migration and remittances of migrants to their country, its importance and impact on host economies in ...
This research studies the topic of negotiation in the business field at a national and international level, and in particular the concept of negotiation capability, understanding that the negotiation processes generally ...
This doctoral thesis is focused on what nowadays is known as the Mesoamerica Project (MP). The Integration and Development Mesoamerica Project arises due to the need not only to the regional integration but also to the ...
This thesis based on classical models of student satisfaction and their antecedents in the field of higher education aims to deepen and develop a new marketing model for higher education. The antecedents of students' ...
Context: Globalization, increased competition for natural resources, the rise of non-financial performance indicators in decision making, among other new trends have made sustainability more and more relevant and linked ...
